Mercedes-Benz EQA World Premiere Trailer: Car Shooting and Car-to-Car
The EQA was the first all-electric compact SUV from Mercedes-EQ. For its world premiere on 20 January 2021, schwäble + wolf produced the trailer in Berlin and Brandenburg – with JRJR on set.
Project details
- Client: Mercedes-Benz (Mercedes-EQ)
- Production: schwäble + wolf
- Location: Berlin and Brandenburg, Germany
- Shoot date: September 2020
- Deliverables: World premiere trailer
- Aerial camera: DJI Inspire 2 with Zenmuse X7, 4K – pilot and camera Jochen Riehm
- JRJR on set: Jan Radt and Jochen Riehm with our car prep and precision driver network
The shoot
A premiere trailer has to spark curiosity within seconds: the car in motion, embedded in road and surroundings, with clear camera moves that lead the car instead of losing it.
Driving shots were choreographed with driver and production, and permits and closures were clarified in advance. Before a world premiere, secrecy is part of the job description.
How JRJR supports automotive productions
JRJR was founded by Jan Radt and Jochen Riehm. On productions like this, we bring the two of us and our network around the car:
- Direction and camera
- Car-to-car filming – on schwäble + wolf productions often alongside a Filmotechnic U-Crane
- Precision drivers who hit marks and speeds take after take
- Car prep that keeps every car camera-ready
- Drone and FPV for aerial and close dynamic shots
More on the aerial side of this shoot: project page at VR-Copter · All projects: automotive projects
Book JRJR for your production
Tell us shoot date, location, cars and the shots you need – we come back with crew, setup and a quote. Phone +49 151 22840959 · hi@jrjr.film
